Effective Date: September 16, 2026
Rarest Pour (“Rarest Pour,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit RarestPour.com, apply for membership, create an account, join a waitlist, purchase products, communicate with us, or otherwise interact with Rarest Pour.
By using RarestPour.com or providing information to us, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
We may collect information you provide directly to us, including:
- Name
- Email address
- Mobile or telephone number
- Billing address
- Shipping address
- Date of birth or age-verification information
- Membership application information
- Referral information
- Product interests and preferences
- Waitlist activity
- Purchase and order history
- Payment-related information
- Communications with Rarest Pour
- Event registrations
- Survey responses
- Marketing preferences
- Other information you voluntarily provide
Payment card information may be processed directly by third-party payment processors and may not be stored directly by Rarest Pour.
We may also automatically collect information when you use our website, including:
- IP address
- Browser and device information
- Operating system
- Website activity
- Pages viewed
- Referring websites
- Approximate location derived from an IP address
- Cookies and similar technologies
- Advertising and analytics identifiers
2. How We Use Your Information
We may use information we collect to:
- Review and process membership applications.
- Create and manage member accounts.
- Verify identity, age, and eligibility.
- Process purchases and payments.
- Fulfill and ship orders.
- Manage bottle allocations and limited releases.
- Manage waitlists and product availability notifications.
- Provide customer service.
- Respond to questions, inquiries, requests, and complaints.
- Send administrative, transactional, security, and account-related communications.
- Notify members regarding Rarest Pour issues, actions, requests, events, releases, products, orders, account activity, and membership matters.
- Personalize your Rarest Pour experience.
- Understand member interests and preferences.
- Improve our website, membership program, products, services, and marketing.
- Conduct analytics and research.
- Prevent fraud and protect the security of our website and members.
- Comply with applicable laws, regulations, and legal obligations.
- Protect the rights, property, safety, and interests of Rarest Pour, our members, and others.
3. Email, Telephone, SMS, MMS and Other Communications
When you provide us with your email address, telephone number, or mobile number, you authorize Rarest Pour, subject to applicable law, to contact you using those communication methods.
We may contact you by:
- Telephone call
- SMS/text message
- MMS message
- Postal mail
- Other communication methods you provide or authorize
Communications may relate to:
- Your membership application.
- Membership status.
- Account activity.
- Questions or requests.
- Customer service matters.
- Purchases and payments.
- Orders and shipping.
- Bottle releases.
- Product allocations.
- Waitlists.
- Product availability.
- Events and invitations.
- Rarest Pour announcements.
- Requested information.
- Security or fraud concerns.
- Actions required on your account.
- Important notices.
- Promotions and special offers.
Where permitted by applicable law, we may also contact you regarding related, complementary, or synergistic products, services, events, experiences, businesses, and marketing offers that we believe may be of interest to Rarest Pour members.
These communications may include offers from Rarest Pour, affiliated businesses, selected business partners, or marketing partners.
Message frequency may vary. Message and data rates may apply to SMS or MMS communications.
You may opt out of promotional emails at any time by using the unsubscribe link included in our marketing emails.
You may opt out of promotional text messages by replying STOP to a promotional text message or by following another opt-out method provided in the message.
You may still receive transactional, administrative, membership, security, order, shipping, or other non-promotional communications when reasonably necessary to provide services you requested or administer your relationship with Rarest Pour.
Where required by law, consent to receive promotional telephone calls or text messages will not be a condition of purchasing a product or service.
4. Marketing and Related Offers
Rarest Pour is intended to provide members with access to distinctive products, releases, experiences, and opportunities.
Accordingly, subject to applicable law and your privacy choices, we may use your information to identify and communicate offers involving Rarest Pour or products, services, businesses, and experiences that we believe may complement the interests of our members.
Examples may include:
- Whiskey and spirits-related products and experiences.
- Distillery events and tastings.
- Food and dining experiences.
- Travel and hospitality.
- Collectibles.
- Luxury goods and services.
- Member events.
- Private clubs.
- Related lifestyle products.
- Special invitations.
- Other products, services, or opportunities we believe may be relevant or synergistic with Rarest Pour membership.
We may market these opportunities directly or, where permitted by applicable law, in cooperation with affiliated businesses or selected business and marketing partners.
5. How We Share Information
We may disclose information to third parties as reasonably necessary to operate Rarest Pour and provide our services.
These parties may include:
- Payment processors.
- Retailers.
- Licensed alcohol sellers.
- Distilleries and producers.
- Fulfillment providers.
- Shipping and delivery companies.
- Age-verification services.
- Website hosting providers.
- Cloud service providers.
- Customer relationship management providers.
- Email and messaging providers.
- Analytics companies.
- Advertising providers.
- Fraud prevention providers.
- Professional advisers.
- Customer support providers.
- Business and technology service providers.
We may also share information, subject to applicable law and applicable privacy rights, with:
- Rarest Pour affiliates.
- Related companies.
- Strategic partners.
- Promotional partners.
- Event partners.
- Business partners.
- Selected marketing partners.
Such sharing may be used to provide or promote products, services, events, benefits, experiences, or offers that we believe may be relevant, complementary, or synergistic with Rarest Pour and the interests of its members.
We may also disclose information:
- When required by law.
- In response to subpoenas, court orders, or governmental requests.
- To enforce our agreements and policies.
- To detect or prevent fraud or illegal activity.
- To protect the rights, safety, or property of Rarest Pour, our members, or others.
- In connection with a merger, financing, acquisition, sale, reorganization, or other business transaction involving some or all of Rarest Pour.
6. Cookies and Tracking Technologies
RarestPour.com may use cookies, pixels, analytics tools, advertising technologies, and similar technologies to:
- Keep the website functioning.
- Remember preferences.
- Understand website usage.
- Analyze traffic.
- Improve performance.
- Measure advertising effectiveness.
- Personalize content and marketing.
You may be able to control cookies through your browser or through privacy controls provided on our website.
7. Advertising and Analytics
We may use analytics and advertising services provided by third parties.
These companies may collect information about your interactions with RarestPour.com and, where permitted, other websites or services in order to measure performance, provide analytics, personalize advertising, and improve marketing.
Where required by applicable law, we will provide mechanisms to opt out of certain targeted advertising, sale, sharing, or similar uses of personal information.
8. Your Privacy Choices
Depending on where you live, you may have rights regarding your personal information.
These rights may include the right to:
- Request access to personal information.
- Request correction of inaccurate information.
- Request deletion of certain personal information.
- Request information about how personal information is used or disclosed.
- Opt out of certain marketing communications.
- Opt out of certain sales or sharing of personal information.
- Opt out of certain targeted advertising.
- Withdraw certain permissions where permitted by law.
We will honor applicable privacy rights as required by law.
You may exercise available privacy choices by contacting us through RarestPour.com or through any privacy request mechanism provided on the website.
9. Data Retention
We retain personal information for as long as reasonably necessary to:
- Maintain your membership.
- Provide requested services.
- Complete transactions.
- Maintain business and tax records.
- Resolve disputes.
- Enforce agreements.
- Prevent fraud.
- Meet legal and regulatory obligations.
- Support legitimate business purposes.
Retention periods may vary depending on the nature of the information and applicable legal requirements.
10. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.
However, no website, database, electronic transmission, or storage system can be guaranteed to be completely secure.
11. Age Restrictions
Rarest Pour is intended solely for individuals who are legally permitted to purchase alcoholic beverages.
You must be 21 years of age or older to apply for Rarest Pour membership or purchase alcoholic beverages through services associated with Rarest Pour.
We do not knowingly collect personal information from individuals under 21 for purposes of alcohol purchases or membership.
12. Alcohol Purchases and Fulfillment
Alcohol transactions may be completed or fulfilled by appropriately licensed retailers, producers, fulfillment providers, or other third parties.
Those parties may maintain their own privacy policies and terms.
Rarest Pour may provide information to those parties as necessary to process transactions, verify age, fulfill orders, comply with alcohol regulations, and provide related services.
13. Third-Party Websites
RarestPour.com may contain links to third-party websites, businesses, products, or services.
We are not responsible for the privacy practices, content, or security of third-party websites or services.
We encourage you to review the privacy policies of third parties before providing personal information.
14. Business Transfers
If Rarest Pour or substantially all or part of its business or assets are sold, acquired, merged, reorganized, financed, or transferred, information we maintain may be transferred as part of that transaction.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
When we make changes, we may update the Effective Date at the top of this policy and provide additional notice when required by applicable law.
Your continued use of RarestPour.com following an update will be governed by the updated Privacy Policy, subject to applicable law.
16. Contact Us
If you have questions about this Privacy Policy or Rarest Pour’s privacy practices, please contact us through the contact information provided on RarestPour.com.
Membership Application Consent
For membership applications, Rarest Pour may provide an acknowledgment such as:
By submitting my application, I certify that I am at least 21 years old and acknowledge the Rarest Pour Membership Terms and Privacy Policy. I authorize Rarest Pour to contact me by email, telephone, SMS/text, MMS, or other contact information I provide regarding my membership, account, purchases, releases, waitlists, requests, notifications, and other Rarest Pour matters. Subject to applicable law and my available opt-out rights, I also agree to receive information and marketing offers from Rarest Pour concerning related, complementary, or synergistic products, services, businesses, events, experiences, and selected partner offers.
